Personalize your content and journeys in Microsoft Dynamics 365 Marketing
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In this feature overview video series, we highlight new capabilities included in the latest update to Dynamics 365 Marketing.
Dynamics 365 Marketing enables deep 1:1 personalization in your customer engagement initiatives by seamlessly augmenting your CRM data with rich customer profiles and segments from Dynamics 365 Customer Insights. You can now personalize event-driven customer journeys based on these profiles and segments and delight your customers with every message and every engagement.
Feature details:
- Use segments for fine-grained targeting in event-driven customer journeys, whether the journeys are triggered by an event or a preset schedule.
- Eliminate tone-deaf communication by using segments to exclude certain customers from entering the journey or suppress messages to customers already in a journey. For instance, when a customer is a loyalty program member and has an active support issue, you can suppress promotional content.
- Branch or fork journeys by defining conditions that are based on customer profile attributes (such as lifetime spend or last purchase date) or segments (such as loyalty).
- Strike a deeper connection with your customers by personalizing your messages with customer profile attributes.
Get the most out of Dynamics 365 Release plan
View all capabilities included in this release: https://aka.ms/Plan/2021RW1/Marketing
Product updates
Stay up to date on latest product updates: https://aka.ms/Updates/Marketing
Release calendar
Know important release milestones: https://aka.ms/Updates/Calendar/Marketing
Licensing
Improve your understanding of how to license Dynamics 365: https://aka.ms/Licensing/Marketing
Product documentation
Find documentation for Dynamics 365: https://aka.ms/Documentation/Marketing
User community
Engage with Dynamics 365 experts and peers in the community: https://aka.ms/Community/Marketing
Upcoming events
Find and register for in person and online events: https://aka.ms/Events/Marketing
Product trials
Get started with Dynamics 365: https://aka.ms/Trials/Marketing
Thank you for watching our video! Stay up-to-date with the latest news and updates from the Dynamics 365 Team by visiting: https://dynamics.microsoft.com/en-us/
The opportunities don’t stop there! We urge our community to continue learning through the following resources:
Content Library: https://explore.dynamics.com/h/
Dynamics 365 Blog: https://cloudblogs.microsoft.com/dynamics365/
Free trial: https://trials.dynamics.com/Dynamics365/Signup
Subscribe to Dynamics 365 YouTube: http://www.youtube.com/c/MicrosoftDynamics365
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Dynamics 365 on LinkedIn: https://www.linkedin.com/showcase/microsoft-dynamics/
Dynamics 365 on Twitter: https://twitter.com/MSFTDynamics365?lang=en
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